Kurs Social media in the Chinese context

Ricky Ruiqi Zhou

Description: Heard of the mysterious great firewall in China? No Facebook, no twitter, no snapchat, no whatsapp? All your past marketing strategy in the Chinese soil will not grow at all! We have 0.7 billion netizens and more than 65% of online transactions are paid via mobiles. We have Weibo, Wechat, Alibaba and New York Times dedicated a video to Wechat. Strategies have to be adapted into Chinese soil. But how? Objectives: - have an overview of social media in China - master at least one social media tools in Chinese context - compare Chinese tools with international tools - customize marketing strategies in Chinese context

 

Men are welcome to join this course!